HAS THE GIG ECONOMY TRULY ARRIVED?

The gig economy is not yet as widespread as media coverage suggests with only 44 percent of Australian and New Zealand Banking and Finance workers agreeing jobseekers are pursuing more flexible, contract-based roles over traditional, permanent full-time positions, according to our latest research.

Initially the gig economy was associated with app-based platforms that schedule work in individual gigs such as driving passengers, making deliveries or cleaning homes. The definition now extends to include other employment styles that provide flexibility and agility such as short-term, contract roles. This allows candidates to act as free agents with greater control over their work situation.

To explore this and other workforce trends, Kelly commissioned Insync to conduct a large-scale exploration of attitudes towards the changing world of work in Asia Pacific as part of PERSOL KELLY’s APAC Workforce Insights survey.

The findings challenge the belief the gig economy is upon us, however the data also suggests the ‘free agent’ trend will continue to gain momentum, particularly as Generation Z entrenches themselves in the workforce.

Banking & Financial Services workers may be more advanced in their adoption of alternative employment practices with 52% of hiring managers in that sector agreeing there is a preference for flexible contract-based roles, compared to just 44% of Accounting & Finance hiring managers.

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To access the full report click here.

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